For any eCommerce business, conversions are the backbone of success. Boosting conversions involves minor tweaks to major overhauls, to get your customers pouring in through the gates.
When a visitor lands on your website, they wander about the various category pages, and then finally land on a product page. This touchpoint could become the WOW moment on your website! If you have a well-designed product page, there are high chances that a visitor will stick along. In order to design such high-converting product pages, it is first crucial to understand which part of the page is more important, what is the page’s primary focus, and what are those elements that can be added to make the user experience better.
In this blog, we will talk about some of those pivotal ‘above-the-fold’ elements on your product page, and a host of best practices associated with them, to help you master conversions:
Your product title must be created to catch the buyer’s attention swiftly and validate their search for the exact product that they were looking for.
The images either ‘Make or Break’ a purchase decision. An effective product page must be designed to give the customer the perfect look, feel, and features of the product. Goes without saying that the images should be noise-free, and of high resolution. But what else can be done to ensure images help conversions?
Pricing is one of the most crucial factors for a buyer’s purchase decision.
Offering tiered pricing to the customers based on quantity purchased is a very common strategy to increase average order cart value and boost conversions.
A product page must have a prominent Call to Action to encourage the customers to complete their purchase.
Creating a sense of urgency helps to fasten up the purchasing process and increase chances of impulse buys.
It goes without saying that ratings are surely one of the top consideration factors for buyers when making a purchase, if not the top-most.
An ‘add to wishlist’ or a ‘favorites’ feature could help in creating a list of products for later purchase. This is especially useful when customers want to compare products or when they are browsing options for gifting.
When offering multiple size variations, you need to add either tile swatches, or size selector drop downs for buyers.
For people across the globe, the definition of small, large, extra large varies. Hence, along with a size selector, you must also give them a size guide that will tell them the measurements in inches and centimeters.
You must display your shipping policy on the product page prominently.
To give more accurate estimates of shipping duration to buyers, you can add a pin-code bar. Users can enter their destination pincode here, and your product page can then tell them what the estimated days of delivery are.
All in all, you must design your product page, by keeping in mind the afore-mentioned best practices. These offer an exhaustive list of the various above-the-fold elements that can be included on your page. But in order to understand what makes customers stick for more, we recommend using A/B testing on your website’s elements.
Subsequently, you must also select between which features work for your customer base and your particular industry; and accordingly decide what to keep and what to eliminate. These can make a significant difference in the overall buying process, user experience, and level of customer’s involvement, ultimately resulting in higher conversions for the website.
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