The client is an assemble-to-order educational board games brand
Manage inventory at parts level as well as product level for assemble-to-order strategy
Design a system that can figure out inventory as same parts can be used in multiple products and same part can be used in various quantities in a single product
Able to raise low stock alerts based on product inventory level
Provided ability to add inventory at parts level while reduce inventory at product level
Built nightly crons to check if minimum inventory levels can be maintained for each product
Find the parts which are bottleneck in maintaining inventory levels and raise alerts
Enabled to send alerts on how much quantity should be ordered for the parts based on how that part is being utilized in different product
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An e-commerce player focusing heavily on denim wear and apparel segment in India
Freakins wanted to increase the organic traffic on its website in a segment already owned by bigger players like Myntra and Amazon. The key categories wherein Freakins wanted to achieve this growth was in the Jeans, Denim Jackets, Dungaree and Joggers & Jegging category
Conducted a detailed technical audit to improve factors such as page speed, coverage issues and internal linking and analyse the overall backlinking profile and on-page parameters of the existing website pages
To improve the performance of the website, a technical clean up was proposed which included removing unused code, compressing images, improving page speed and removing / redirecting duplicate pages
Implemented off-page activities such as creation of backlinks and on-page optimization activities such as optimization of title, meta and H1 tags
The architecture of the website was defined which in turn led to the creation of category and subcategory pages
United States
India
